I-Craft Beer Label Design Yearbook: 7 Izimpawu Ezivamile Zemisebenzi Ewina Umklomelo

Ubhiya we-craft usudume kakhulu eminyakeni yamuva nje, njengoba kwanda izinkampani ezikhiqiza utshwala emhlabeni jikelele. Njengoba kunezinketho eziningi ezitholakalayo kubathengi, kubalulekile ukuthi abaphisi botshwala bathole izindlela zokugqama emqhudelwaneni. Enye indlela yokwenza lokhu iwukuklanywa kwamalebula kabhiya wabo. Ilebula eliklanywe kahle lingadonsa ukunaka kwamakhasimende futhi lenze umbono ohlala njalo. Kulesi sihloko, sizohlola izici eziyisikhombisa ezijwayelekile zemiklamo yelebula yobhiya wobuciko ewina umklomelo. Ngokuqonda ukuthi yini eyenza lawa malebula aphumelele, abaphisi botshwala bangafunda ukuthi bangakha kanjani imiklamo yabo evelele.

Ukuthayipha

Esinye sezici ezibaluleke kakhulu zomklamo welebula likabhiya oyimpumelelo i-typography. Ifonti oyikhethayo ingasetha ithoni yomkhiqizo wakho futhi idlulisele ulwazi olubalulekile kubathengi. Amalebula kabhiya owine imiklomelo ngokuvamile asebenzisa i-typography ukuze akhe umuzwa wobuntu futhi abonise isitayela esiyingqayizivele senkampani ekhiqiza utshwala. Kungakhathaliseki ukuthi ukhetha ifonti ye-serif yakudala noma i-sans-serif egqamile, qiniseka ukuthi ukuthayipha kulula ukukufunda futhi kuhambisana nedizayini iyonke yelebula. Ukwengeza, cabanga ukuthi i-typography isebenzisana kanjani nezinye izici ezikulebula, njengemifanekiso noma amalogo. Ngokukhetha ngokucophelela futhi uhlele i-typography yakho, ungakha ilebula ekhangayo futhi efundisayo.

Iphalethi yombala

Iphalethi yombala yelebula likabhiya ingaba nomthelela omkhulu endleleni abathengi ababona ngayo umkhiqizo wakho. Amalebula kabhiya owine imiklomelo ngokuvamile asebenzisa imibala ngokwecebo ukuze avuse imizwa ethile noma izinhlangano. Isibonelo, amathoni afudumele, asemhlabeni angase adlulisele umuzwa wesiko nobuciko, kuyilapho imibala egqamile, egqamile ingabonisa uhlobo lwesimanjemanje noludlalayo. Lapho ukhetha iphalethi yombala yelebula yakho, cabanga ukuthi imibala ehlukene isebenza kanjani ndawonye nokuthi izobukeka kanjani uma iphrintwa ebhodleleni noma ethini. Khumbula ukuthi imibala oyikhethayo kufanele ibonise ubuntu bomkhiqizo wakho futhi ikhange emakethe yakho eqondiwe. Ngokuzama izinhlanganisela zemibala ehlukene, ungakha ilebula egqamayo eshalofini futhi eheha abantu abangaba amakhasimende.

Imifanekiso

Imifanekiso ingesinye isici esibalulekile samalebula amaningi kabhiya awina imiklomelo. Umfanekiso oklanywe kahle ungangeza ukujula nokuthakasela okubonakalayo kulebula yakho, usize ukuxoxa indaba nokudala ukuxhumana nabathengi. Lapho udizayina imifanekiso yelebula yakho kabhiya, cabangela isitayela nesihloko esiwubonisa kangcono umkhiqizo wakho. Kungakhathaliseki ukuthi ukhetha umdwebo onemininingwane, odwetshwe ngesandla noma idizayini encane kakhulu, qiniseka ukuthi umsebenzi wobuciko uhambisana nayo yonke ilebula. Ukwengeza, cabanga ukuthi umfanekiso uwuqinisa kanjani umlayezo womkhiqizo wakho futhi uhlukanise umkhiqizo wakho kweminye emakethe. Ngokufaka imifanekiso eyingqayizivele nedonsa amehlo kumalebula akho kabhiya, ungakha idizayini ekhumbulekayo nehehayo ehambisana nabathengi.

Lebula Umumo Nosayizi

Umumo nosayizi welebula yakho kabhiya nakho kungadlala indima ebalulekile kumthelela wawo wonke. Amalebula kabhiya owine imiklomelo ngokuvamile ahlola izimo ezingezona ezendabuko namasayizi ukuze akhe ukubukeka okuhlukile okugqamayo eshalofini. Cabangela ukuthi umumo welebula yakho uhambisana kanjani nezinto zedizayini kanye ne-typography oyikhethile. Umumo welebula okhethwe kahle ungadonsela ukunaka kwezinye izici zedizayini yakho noma usize ukuqinisa ubunikazi bomkhiqizo wakho. Ukwengeza, cabanga ukuthi usayizi welebula yakho uzothinta kanjani ukufundeka nokubonakala kwayo. Nakuba amalebula amakhulu angase anikeze isikhala esengeziwe sezakhi zedizayini, amalebula amancane angakha umuzwa wokusondelana nokuba yinkimbinkimbi. Ngokucabangela ngokucophelela ukuma nosayizi welebula yakho kabhiya, ungakha idizayini ekhangayo futhi esebenzayo.

Ukuqeda Ukuthintwa

Ngokungeziwe kuzakhi zedizayini ezishiwo ngenhla, amalebula amaningi kabhiya owine imiklomelo ahlanganisa ukuthinta kokugcina okwengeza isendlalelo esengeziwe sentshisekelo nokuba yinkimbinkimbi. Ukuqeda ukuthinta kungabandakanya amasu okuphrinta akhethekile, njengokugqamisa noma ukugxiviza kwe-foil, okwenza ilebula yakho igqame kwamanye eshalofini. Ukwengeza, cabanga ukwengeza ukuthungwa kulebula yakho ngokusebenzisa amaphepha akhethekile noma ama-coatings anikeza umklamo wakho ikhwalithi ethintekayo. Ngokuhlanganisa lokhu kuthintwa kokuqeda ekwakhiweni kwelebula yakho, ungakha umkhiqizo ongagcini nje ngokubukeka muhle kodwa futhi ozizwa uhlukile futhi usezingeni eliphezulu. Linga ngamasu ahlukene okuqedela ukuze ubone ukuthi yimaphi ahambisana kangcono nomklamo wakho wonke futhi usize ilebula yakho ukuthi ikhanye.

Sengiphetha, ukwenza idizayini yelebula likabhiya evelele kudinga ukunakwa emininingwaneni kanye nokuqonda okucacile kobuntu bomkhiqizo wakho nemakethe eqondiwe. Ngokuhlanganisa izici ezifana nokubhala, iphalethi yombala, imidwebo, ukwakheka kwelebula nosayizi, kanye nokuthintwa kokuqeda, ungakha ilebula edonsa ukunaka kwabathengi futhi yenze umbono ohlala njalo. Thola ugqozi oluvela kumalebula kabhiya owine umklomelo futhi ungesabi ukuzama izici zedizayini ezihlukene ukuze uthole lokho okusebenza kangcono kumkhiqizo wakho. Ngelebula eklanywe kahle, ungakwazi ukuhlukanisa ubhiya wakho emqhudelwaneni futhi uhehe amakhasimende alangazelela ukuzama ukuphuzwa kwakho okuhlukile nokumnandi.