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Professional Custom Stickers Printing Manufacturer Since 2005
Matte vs Glossy Labels: Which lamination fits your brand? Discover how glossy shine and matte texture differ in durability, look, and stain resistance.
Lamination is an important part of label processing. It not only provides multiple protections, but also improves its aesthetics.
After the same material is coated, there will be significant differences in surface gloss, visual effects and performance.
Among them, the matte film presents a low-key, stable, simple and high-end visual texture, adapting to various high-end and elegant packaging styles;
The glossy film is transparent and bright in color, has strong visual impact, and the overall effect is bright and eye-catching, which is more in line with the trendy and fashionable product positioning.
We usually choose matte or glossy coating process based on personal appearance preference.
However, the differentiated characteristics of the two processes in terms of physical performance, environmental adaptability, and user experience are ignored.
Different coating processes have different wear resistance, waterproofness, stain resistance and scene adaptability.
If you choose blindly, it is very easy to have many problems such as strong light reflection on the label, making it difficult to see the information clearly, and easy fingerprint stains.
Therefore, by systematically comparing the performance, pros and cons, and application scenarios of glossy and matte labels, people can avoid improper selection.
This study provides a clear and practical reference for packaging design and label customization, and helps improve the overall quality and practicality of product packaging.
What are glossy labels?Simply put, glossy labels are labels that reflect light when viewed diagonally.
A high-gloss transparent film or high-gloss protective coating is applied to the surface of paper, PVC, PET and other substrates, and is pressed and solidified at high temperature to form a mirror effect label.
This kind of label has a smooth surface to the touch, no microscopic uneven texture, and a dense and compact structure.
It can form uniform specular reflection under light irradiation, and has the visual characteristics of high gloss and high transparency.
At the same time, the glossy coating has good sealing properties and can completely wrap printed graphics and text, restoring color saturation to the greatest extent.
What are matte labels?Matte labels, also called matte labels, are matte surface treatment labels.
Simply put, it looks like the surface of the label has a matte texture.
Adding micron-sized matting particles to the film or protective coating can form a uniform and delicate micro-frosted texture on the surface.
The special surface structure can disperse direct light and form a diffuse reflection effect, completely eliminating the problem of specular reflection.
The overall texture of matte labels is low-key, elegant, warm and high-end, abandoning the plastic luster of glossy labels.
It also has the basic properties of covering base material defects, resisting fingerprints, and resisting wear and tear.
The light is soft and not eye-catching, creating a low-key and restrained atmosphere, making it more elegant and high-end.
Glossy labels have high gloss, excellent color reproduction, and bright, full and distinct printed patterns.
They can maximize the metallic texture and light and shadow effects of high-end processes such as bronzing, laser, and UV.
However, there are obvious shortcomings. In a strong direct light environment, they are easy to produce mirror reflection, blocking key information such as text, QR codes, and parameters, affecting normal reading.
Matte surface labels have no mirror reflection problem. No matter under strong light or daily light environment, the graphic information is clearly visible and the visibility is extremely strong.
However, due to the influence of the matte texture, the light will be dispersed evenly, and the color saturation is slightly lower than that of the glossy label.
They cannot present high-saturation and strong-impact visual effects, and the display performance of high-end laser and gradient processes is relatively limited.
The surface of the glossy labels is extremely smooth and flat, with no grainy matte feel and a delicate and smooth feel.
However, the dense and smooth surface easily absorbs fingerprints, leaving traces after being touched frequently by human hands.
Moreover, stains are difficult to fade, and they tend to look dirty when displayed for a long time. The anti-fouling and durability performance is average.
The matte surface labels have a fine frosted feel, a high-end and warm texture, and get rid of the cheap feeling of ordinary plastic labels. The microscopic frosted texture on the surface has excellent anti-fingerprint and dust-proof capabilities. Daily touch, slight bumps, and dust adhesion will not leave any obvious traces.
It can still maintain a clean and uniform appearance for long-term display, and its stain resistance and appearance durability are far better than glossy labels.
The glossy label surface has a seamless and dense structure with outstanding waterproof, moisture-proof and anti-penetration properties.
It can effectively resist the erosion of water, grease and weak acid and alkali liquids, and is very suitable for packaging of beverages and frozen foods in humid environments or prone to condensation.
The extremely strong toughness makes it not easy to break even if it is torn by force. The surface is smooth and friction-resistant, suitable for assembly lines and logistics transportation links with frequent operations.
The matte coating and dense substrate structure make the label extremely scratch-resistant.
During frequent use, the surface of the label is not easily scratched and can effectively protect the barcode and text information inside.
It uses high-toughness materials such as PET or acrylic film, which are hard and brittle and have high strength and are difficult to tear directly by hand.
It is suitable for most normal environments, but the fine texture on the surface will temporarily absorb water stains, and slight water marks may remain after drying.
With well-equipped testing equipment and strong technical force, we have several inward rotogravure printing machines and fully automatic label printing machines.
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